I've been reviewing my website, and my newsletters, over a period of time... and it's become laughably obvious that I sound way too serious online sometimes.
Oh, I do take the quality of my work and my business presence seriously, but I don't take life too seriously, and I don't take myself too seriously either. Life's too short for that, and by contrast to how it might seem, I tend to bring more than a few rays of sunshine and laughter and fun to just about any and every pursuit or situation. NLP is fun!