Genius Mapping™ Certification Course - Knowledge Engineering 2.0

They told you: "The Map Is Not the Territory."

Then they forgot to give you a Mapping System.

Here it is.

Genius Mapping™.

Dear Coaches, NLP Students, Business Consultants, and "Expertise Sponges" of all kinds,

Hundreds of thousands of NLP students around the world have heard those same words, "the map is not the territory."

This metaphor behind the idea of mapping other people's cognition -- whether in excellence or in changework to help people fix what they'd like to change -- is still taught to every NLP Practitioner student the world over.

But perhaps less than 1% of NLP Students ever actually understand what it means to build a map, or ever learn a functional system to do any form of mapping.  

"The Map is not the Territory" should not be just a metaphor.  In learning NLP, we should be able to make easily-understood actual maps.

Perhaps you too have noticed that...

The absence of (consistent) effective mental modeling skills out there is one of NLP's most fundamental dysfunctions.

As a trainer of NLP since 1997 -- for almost 20 years -- I truly believe that.  I've spent a significant amount of time and effort working to change that; I've worked to share some of my valuable background and knowledge from cognitive modeling, with NLP students and business professionals around the world.

How did this come to be?  Well, you may not want the full history, so I'll give you the "Cliff's Notes" version.

Our field's first modelers, the co-founders of NLP, including not just Richard Bandler and John Grinder, but also Frank Pucelik, did the earliest NLP modeling, with the goal in mind of capturing aspects of expertise they'd witnessed from extraordinary changework artists like Fritz Perls, Virginia Satir, and others.  

Much of the early NLP Modeling efforts involved mimicry and rote repetition.  

That got them part of the way, but their results didn't improve and speed up until they began collaborating and formalizing what they were capturing and their methods for how they were capturing and analyzing their observations.

Their end goal was to replicate excellence in rapid changework.  They didn't realize at the time that the methodology they were developing for capturing human excellence would be a valuable end-result in and of itself.

The first wave of NLP students that followed the co-founders were not only interested in replicating excellence and learning the results of the co-founders' early modeling, but also in the modeling process.  Because they knew that if they were to learn modeling skills, they could then model other skills, and acquire other expertise rapidly. 

After all, give a man a fish, and he eats for a day.  Teach a man to fish, and he eats for a lifetime.  Right?

Most of the changework techniques in NLP we know and love today, are themselves the results of modeling (e.g., the Swish pattern, the Fast Phobia Cure, Values Elicitation, etc). And while its great to learn these... when you learn modeling, you elevate even further, and enable two extraordinary results:

  1. With effective modeling skills, you truly become an expertise sponge, a talent sponge.  An accelerated learner. So much so, that when you happen to meet with extraordinary people, you can capture some of their gifts extremely rapidly.
  2. With effective modeling skills, you distinguish yourself from hundreds of thousands of "intuitive" coaches or therapists, and become a *surgically* effective coach or changework artist.  Because you'll be building very accurate maps of how clients think and feel, and why.  Your interventions will be targeted, effective, and often far more permanent than the "intuitive coaches" could ever hope to achieve.

So why is the NLP student-sphere full of people who can't model or map expertise?

The Problem has many causes.  Here are some of them:

  1. Not every NLP student wants to do the work required to learn to become a talent sponge and a modeler of expertise.  This is a high class of skill.  It takes a certain level of commitment.
  2. NLP consumers fell prey to the 'magic bullet' phenomenon.  Many trainers 'sold out' to fill courses, and have offered shorter and shorter courses.  Certification courses that used to take weeks are now offered in 7 days or even less.  This is not because you can get deeper skills in NLP faster than you could 2 decades ago; It's because people are impatient, and newly graduating trainers have lowered the skill-level bar in order to fill seminar seats.  NLP students today don't realize that what passes for 'popular NLP' today wouldn't pass as "skilled" by most experienced and skilled trainers.  Students are being sold a bill of goods, and given a false sense of competence.  Its sad.  Many of these trainers never even learned how to model.  So they don't even train modeling.
  3. There are fractures in the field -- several different schools of thought, multiple methods of modeling that each have their pros and cons.  In short, there is no single mapping and modeling system in NLP that provides an umbrella for modeling in NLP.

I suggest that these problems are primarily the fault of those who train NLP yet do not train modeling.

Why that problem is much worse than you might think:  No one does things the same way.  There are too many fiefdoms in NLP, where nobody is training the same thing. Many trainers today talk about maps and modeling, and then train everyone to vaguely rely on intuition.  So there's no agreed-upon common way of measuring or using intuition, so when someone seeks a consultant or NLP Practitioner, they can expect anything from genius to dangerous stupidity, irresponsibility, and poor training.  And there is simply no good public metric available to the average NLP Client, for measuring the likelihood of where their  hired NLP Practitioner will be, on that skilled-to-dysfunctional spectrum.

Are there (or have there been) any good modeling training courses?

Yes!  There are some great modelers out there who have developed courses.

The experiential array: David Gordon and Graham Dawes have trained NLP Modeling for years.  They wrote a wonderful book called "Creating Your World" about their modeling methodology.  They proposed a system that involved mapping an exemplar's cognitive expertise into something they call the "Experiential Array."  This is a flexible system that can capture a wide range of models, but it does have a down side (in my opinion):  When you're done, unless you've taken their two-week course, you won't have a hope of translating an "Experiential Array" into clear actions to be taken at specific times.  It's not a model or a road-map for clearly and simply replicating decision processes, in a way that shows how values tie in to decisions and more.  If you've taken their course, you can use their arrays.  But good luck providing those arrays to people untrained at their process.  As I understand it, David used to take 14 days to train this system, and rarely if ever trains it live now.

NLP Modeling: As defined by John Grinder.  Grinder proposes beginning all modeling from a place of "nerk-nerk" - an imaginary state that an alien would experience when being exposed to new information.  In other words, we observe, try to replicate, repeat, repeat, repeat, refining repeatedly as we repeat, until our results match those of our exemplars.  Then, much later, we can go back and consciously unpack.  NLP Modeling according to Grinder involves a great deal of initial unconscious uptake with mimicry and repetition.  This is wonderful for physical skills.  Like dancing, or archery, or juggling, or doing impersonations, or surgical skills (if you're already a surgeon and have a chance to assist a more experienced gifted surgeon).

But Grinder's NLP Modeling is not helpful when it comes to mapping other people's decision strategies and/or belief systems.  If what you need to model is the *heuristics* of another person's inner programming... and how those play out over time... you'll need something very, very different.

As a side-bar, its hard to know quite how Richard Bandler defines modeling, since nowadays he only talks about it in his ever-changing and distorting stories and teaching metaphors, and hasn't taught much of anything 'consciously' in years.  Bandler prefers to run courses by weaving hypnotic stories.  He espouses deep trance identification (DTI), and induces a lot of trances in his audience members, to enable more open minds.  I do believe this speeds up our acquisition of other people's maps, and improves our sensory acuity during mimicry, but not in such a way where whatever skills or ideas we acquire can be shared with others with any clarity.

Robert Dilts's Analytical Modeling:  Robert Dilts has trained modeling for years, and wrote a book called "Modeling."  His methodology is pretty straightforward.  John Grinder refers to Dilts' modeling method as "Analytical Modeling" because Dilts' approach represents a lot of thoughtful analysis and mapping, while Grinder believes NLP Modeling begins initially with unconscious uptake and mimicry with exensive repetition and refinement, followed significantly later by analysis and discussion.

And then there's GeniusMapping (or Knowledge Engineering).

GeniusMapping helps us create models that anyone can follow.  If I map something using GeniusMapping, absolutely anyone can then use that model and put it into action, without any training.  In other words, that map is understandable and trackable by people who haven't taken and don't need to have taken GeniusMapping, to understand the map, or unpack the results that were acquired from the GeniusMapping process.  

So what's the magic?  How basically does it work?

The basic principle behind GeniusMapping is that it teaches you a way of unpacking other people's language, including their rules, their decisions, beliefs, values, and strategies, all using one deceptively simple cognitive structure.  A 3-part structure that can be represented by CONDITIONS-->RESULTS, where that cause-effect statement satisfies some emotional value.  IF-->THEN... WHICH MEANS.

That sounds familiar.  Why?

When Robert Dilts taught Sleight of Mouth, he posited the same structure.  When I first saw his videos, I recognized this instantly, because I'd spent a decade using the same format in the AI field of Knowledge Engineering, mapping extensive expert decision systems, and belief systems.  So we're using that structure because it has been found extremely useful in multiple fields. 

The biggest difference is that while Dilts focused mostly on teaching people how to change single beliefs, I've been using this system to map larger belief systems, and if any changes are needed, to create targeted changes across a wider scope of beliefs. 

Why that If-Then-Means structure?

After you get super familiar with it, you'll find it to be just as magical a device as we do.  The amazing thing about this construct is that it is an effective way of creating a representation of *every* potential human choice point we can unpack.  Whether its a conscious decision or belief/rule... or an unconscious choice we aren't yet consciously aware that we make, IF-THEN-MEANS can describe it. 

Its a "normalized belief structure" because it can be used to map any human choice point in our minds.  One size fits all, so to speak.  It can unlock the beauty (and sometimes the mess) of human belief systems.  And when these have been mapped well, these maps can be read, understood, and used by people without needing to have been trained in the GeniusMapping process.

So how was KE trained from 1998 to 2014?

KE was initially trained as a self-contained 3-day weekend.  Three days, total.

I needed one day to train how to map single beliefs, a second day to begin to map the connections multiple beliefs, and then a day to practice.

This took students to a bare minimum of competence in beginning to map small belief systems.  And initially, most students were less interested in modeling, and more interested in solving their problems.

From this skill, students successfully began to see how and where changes or improvements to their beliefs would be possible.  Sometimes once unconscious belief issues can be seen, people create their own changes without any further intervention.  Sometimes not. 

How did Belief Craft in 2003 begin affecting the training of KE skills?

Belief Craft (BC) was the brain-child of part of my partnership with the awesome Doug O'Brien.  We combined my KE material with Doug's Sleight of Mouth material.  We initially ran BC twice as a 4-day course.  2.5 days of KE, 1 day of SoM, and a half day of skills integration.  Even as a 4-day course, you can see that BC only allowed students 2.5 days of KE skills development before they were asked to use them, and integrate them with Sleight of Mouth.

Then Doug O'Brien and I shortened BC to a 3-day course, as part of our Master Practitioner training, and that reduced the KE training time even further.  We found that with Master Practitioner students, we could accelerate things and still do justice to the material.  Unfortunately it was also plainly clear to me that whenever we had a totally new NLP student attending just the BC course, 3 days was not sufficient for deep skills development, when only 1.5 - 2 days of KE was being trained.

I learned, repeatedly, that for people to develop integrated, nuanced and effective KE skills, KE was going to need more than three days of training time.  I decided that when I was ready to teach a more mature version of KE -- which I'm now calling GeniusMapping, I would need to do several things: 

(1) Teach the KE skillset more deeply, (2) Provide supervised time for deeper student modeling work, and (3) Offer a certification path for those who want to publically integrate this skillset into their profession.

So what Core KE Skills must be taught, to enable students to become great at modeling?

  1. Listening for Belief Structures.  Knowing how to map what you hear into one or more single beliefs.  Validating each one until you're confident you've accurately mapped them.  You *must* be able to do this accurately and not allow yourself to get distracted by other beliefs or irrelevant content, YET.
  2. Listening for key clues about nearby and adjacent Beliefs, learning what clues will lead to red herrings and wasted time, vs. what clues must be investigated.
  3. Learning to Drive the Modeling process.  Respect your exemplar's knowledge, but not their rationalized beliefs *about* their knowledge.  In other words, people don't know what they know, and they really don't know how they know it.  THEY drive the content, but YOU drive the modeling.  Always.
  4. Learning to ask clean and better questions.  This is counter-intuitive for NLP "Meta-Monsters."  When people use the Meta Model to challenge linguistic patterns (violations?), they usually miss the fact that what they're modeling just became a moving target.  If they do that, they'll never be able to design a perfect intervention -- NEVER.  Because any part of their already-mapped beliefs may very well have just changed.  In coaching contexts, we must ask totally clean questions that do not change our exemplars' maps -- at least up until we are finished designing an intervention and are ready to help the other person change their mind!
  5. Learning to use our special POST-IT notes to model, and be willing (& practiced, conditioned) to move things around actively.  Don't get married to assumptions about initial modeling work.  As you learn more about KE, you discover that as you interview exemplars, your perspective and assumptions about an exemplar's model... must evolve.  Modeling is fluid; use clean language, and embrace the fluidity!  When you use clean language, the exemplar's model doesn't change as you model it.  But your model of the exemplar's model must evolve and refine, as it approaches greater accuracy in representing your exemplar's beliefs and belief system.
  6. Learning to escape a procedural flowchart mindset and make the leap to massively parallel modeling work.  If your mapped belief systems all look like single left-to-right lines, you're not yet getting it.  But don't worry.  I know what to look for, and I know how to help students make each leap at the right time.

How about the GeniusMapping Certification?  What does this mean?

  1. There will be a basic license agreement you'll sign at the start of the course.
  2. You'll be licensed as a "GeniusMapping Practitioner" and your certificate will state this, specifically.  You'll be allowed to use this phrase or title in your marketing materials for coaching purposes, expert modeling purposes, and to include GM on your resume or other media as another of your areas of special training.  Note:  We are not licensed to teach or train how to use GM to do any kind of therapy or other licensed changework, etc.
  3. You'll be licensed to use the term GeniusMapping in your marketing in any media.  You may NOT call yourself a GeniusMapping trainer, or train GeniusMapping in any way, shape, or form.  You further agree that only Jonathan Altfeld and his authorized trainers are allowed to train GeniusMapping Practitioners or train GeniusMapping in other formats.  We may eventually offer a GeniusMapping Trainers Training in the future.
  4. As part of your attendance to GeniusMapping, you'll receive a stack of Custom GeniusMapping Post-It(R) Notes, more than enough for your time within the course.  You'll also receive the digital PDF files for printing GeniusMapping belief diagrams on your own paper.  You agree to always print these with the (c) notices intact.  If you wish to buy additional custom GeniusMapping Post-It notes, we will make stacks available in different quantities for a fair price.  You'll also receive a private copy of the GeniusMapping manual, and will receive future updates of the manual in digital form at no cost if we ever release new versions.  This manual will not be allowed for wider distribution.
  5. As long as you remain in GOOD STANDING, we'll list you on this website (or perhaps on a future GeniusMapping site) as one of Jonathan's licensed GeniusMapping Practitioners, along with web links and brief notes about your background and/or areas of specialty.  Good standing does not mean ongoing fees; it simply means doing good work and not creating negative associations in public with or for GeniusMapping.

Join me & learn GeniusMapping™. I promise you a learning and growth experience you will remember and use with joy and satisfaction for years to come!

Jonathan Signature

Jonathan Altfeld
Mastery InSight Institute

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We're committed to delivering far higher value to you than tuition costs. So, we guarantee: If you're not 100% satisfied that this course will truly and measurably help you track and map both genius & problems, let us know anytime during the first day, return the course materials, and withdraw.  We'll happily refund your US$ tuition paid (less 4% fee), < 7 days after the course ends.


Tampa, FL, November 2-7, 2018

Training Venue & Accomodations:  Hyatt Place Tampa Westshore

Class Size Limit: 20 students, maximum.  Guarantees high personal attention.

Flying?  Fly into Tampa International Airport.  Rental car optional; recommended for nightlife.  Ground transport: Taxis ~$40 + tip.  Shuttle van service is less.

Times: We train 9:30am - 6:00pm with lunch breaks.  6 days of training totalling 45 hours.  Immersive, as well as fun and exciting!

First-5 Incentive: The first 5 seats to fill get a 45-minute free online coaching session via Skype or telephone, anytime from signup until the course (a $225 value). Yes you can take advantage of this afterwards if you prefer or if your schedule requires it.

Free Bonuses for EVERYONE: Every attendee will want and need to be able to create deep connections with their exemplars.  Towards that end, we'll provide every student with FREE COPIES of (1) the "Finding Your Irresistible Voice" 2-CD-set (or MP3's), AND (2) the "Building Hypnotic Rapport" 2-DVD-set.  Together, these two programs represents an additional $178 value.  If you already have these, you can either ask to apply this offer to other equivalent value programs, or receive discounts off tuition.

Tuition: Your risk-free investment is US$2195 (standard door rate), in October 2018 (if seats are still open).

Paid in August or September 2018: US$2095 -- save US$100
Paid in June or July 2018:  US$1995 -- save US$200
Paid in April or May 2018:  US$1895 -- save US$300
Paid in February or March 2018:  US$ 1795 -- save US$400


  1. If you have attended a full live KE or Belief Craft course from me in the past, you qualify for $400 off your GeniusMapping tuition. *Must be verified.
  2. If you have purchased either the KE Home Study Course AND/OR the Belief Craft home study course from me (or Doug O'Brien), you qualify for $150 off your GeniusMapping tuition. *Must be verified.
  3. 1 & 2 can be cumulative, but only one discount for each of these (Only one discount from a live course, and one discount for home study courses).
  4. If you already have *purchased* from me the "Irresistible Voice" CD-set which is provided at this course as a bonus, you may get an additional $40 discount. *Must be verified.
  5. If you already have *purchased* from me the "Building Hypnotic Rapport" DVDs, which is provided at this course as a bonus, you may get an additional $50 discount.  *Must be verified.
  6. You'll need to contact us by phone to request to register with these discounts.  ++1 813-991-8888

Strong Recommendation:  To get the most from the live course, if you've never bought our KE or Belief Craft home study course(s), its a great idea to do so, when you register for the GeniusMapping course.  This would provide valuable initial exposure to aspects of the skills we'll be teaching.  It must be purchased at full price, though, while the GeniusMapping course tuition would be discounted.  If you would like to do this on a different schedule, ask us for specifics.  You'll still qualify for a discount, but the discount would be provided back to you after the live GeniusMapping course.


How to Sign Up:
Either call us at 813-991-8888, or...

author: Jonathan Altfeld